98. Chris Gero - How to Attract & Secure Endorsements and Sponsorship Deals

Today I have a great treat for you. My guest today is Chris Gero. Not only is Chris a great and very humble bloke, but he’s also the Vice President of Yamaha Corporation USA. So I feel very lucky to have had the opportunity to speak with this guy and be able to share that conversation with you.

Among other things Chris is also the Yamaha Artist Relations Executive and the founder of the Yamaha Entertainment Group. He is a Record Label Executive, Concert Producer, Film Director and Record Producer.

He's a really smart guy, and as I mentioned- very humble! During this interview, Chris gives me some really great insights and tips on how to approach potential sponsors- what to do and more importantly what not to do. We speak about a lot of other really cool stuff too but I really think that the gold in this conversation is Chris’ advice and take-aways about how to play it when you’re looking to get a sponsorship or endorsement.

 

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